Small businesses can capitalize on the Pinterest surge to market their products and grow their consumer base. Pinterest, a highly visual medium, gives businesses a chance to engage consumers with compelling images and colorful infographics that promote deals and new products. Pinning pictures of employees could also help customers identify with the people who work at the company, putting a face to a name. Small business owners can also help facilitate conversations about their brands online by adding "share" buttons to their websites. These digital icons allow site visitors to easily click and share a piece of content through a specific Pinterest board.
Pinterest uses a feature called Guided Search, which gives keyword suggestions when entering a search term, narrowing down results.[79] The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few Promoted Pins and Pins Pinterest has picked.[80] On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.[81]
Nine months after the launch the website had 10,000 users.[10] The launch of an iPhone app in early March 2011, brought in a more than expected number of downloads.[11] The app would later be updated in March 2013.[12] The Pinterest iPad app was launched August 2011.[13] Pinterest Mobile, launched the following month, is a version of the website for non-iPhone users.[14]
In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners, and do-it-yourselfers. Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities.[39]
Promoted Video is a new video ad format that gives Pinners a compelling and actionable way to learn more about your ideas, and it comes with new targeting and measurement solutions for you. Promoted Videos with autoplay will instantly start to play the moment people see it, so your video gets more views and Pinners learn more about your brand. You can even place multiple video Pins on one board if you’d like to show more than one element about your brand. People who watch videos on Pinterest are 1.6x more likely to say branded videos add to their experience. And they’re 2.4x more likely to make a purchase after watching a video (compared to viewing static content on other platforms). Learn even more about the benefits of using Promoted Video on our business site.
a. Who can use Pinterest. You may use our Service only if you can legally form a binding contract with Pinterest and only in compliance with these Terms and all applicable laws. When you create your Business Account, you must provide us with accurate and complete information. Any use or access by anyone under the age of 13 is prohibited. If you open an account on behalf of a company, organization or other entity, (a) “you” includes you and that entity and (b) you promise that you are authorized to grant all permissions and licenses provided in these Terms and bind the entity to these Terms, and you agree to these Terms on the entity’s behalf. Part of our Service may include software that is downloaded to your computer, phone, tablet or other device. You agree that we may automatically update that software and these Terms will apply to any updates. b. Our licence to you. Subject to these Terms and our policies (including our Community Guidelines), we grant you a limited, non-exclusive, non-transferable and revocable license to use our Service.
In December 2015, Pinterest launched a new way for users to monitor price drops on buyable pins. "When users save pins, they’ll get a heads up when a price drops in the form of an in-app notification and an email. They can then jump straight to that pin and make the purchase."[47]
In early May 2012, the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo. Automatic attribution was also added for Pins from sites mirroring content on Flickr. At the same time Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.[93]
For any dispute you have with Pinterest, you agree to first contact us and attempt to resolve the dispute with us informally. If we need to contact you, we will do so at the email address associated with your Business Account. If Pinterest has not been able to resolve the dispute with you informally, we each agree to resolve any claim, dispute or controversy (excluding claims for injunctive or other equitable relief) arising out of or in connection with or relating to these Terms through binding arbitration or (for qualifying claims) in small claims court.
Pinterest uses a feature called Guided Search, which gives keyword suggestions when entering a search term, narrowing down results.[79] The home feed is a collection of Pins from the users, boards, and topics followed, as well as a few Promoted Pins and Pins Pinterest has picked.[80] On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.[81]
Nine months after the launch the website had 10,000 users.[10] The launch of an iPhone app in early March 2011, brought in a more than expected number of downloads.[11] The app would later be updated in March 2013.[12] The Pinterest iPad app was launched August 2011.[13] Pinterest Mobile, launched the following month, is a version of the website for non-iPhone users.[14]
In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners, and do-it-yourselfers. Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities.[39]
Promoted Video is a new video ad format that gives Pinners a compelling and actionable way to learn more about your ideas, and it comes with new targeting and measurement solutions for you. Promoted Videos with autoplay will instantly start to play the moment people see it, so your video gets more views and Pinners learn more about your brand. You can even place multiple video Pins on one board if you’d like to show more than one element about your brand. People who watch videos on Pinterest are 1.6x more likely to say branded videos add to their experience. And they’re 2.4x more likely to make a purchase after watching a video (compared to viewing static content on other platforms). Learn even more about the benefits of using Promoted Video on our business site.
a. Who can use Pinterest. You may use our Service only if you can legally form a binding contract with Pinterest and only in compliance with these Terms and all applicable laws. When you create your Business Account, you must provide us with accurate and complete information. Any use or access by anyone under the age of 13 is prohibited. If you open an account on behalf of a company, organization or other entity, (a) “you” includes you and that entity and (b) you promise that you are authorized to grant all permissions and licenses provided in these Terms and bind the entity to these Terms, and you agree to these Terms on the entity’s behalf. Part of our Service may include software that is downloaded to your computer, phone, tablet or other device. You agree that we may automatically update that software and these Terms will apply to any updates. b. Our licence to you. Subject to these Terms and our policies (including our Community Guidelines), we grant you a limited, non-exclusive, non-transferable and revocable license to use our Service.
In December 2015, Pinterest launched a new way for users to monitor price drops on buyable pins. "When users save pins, they’ll get a heads up when a price drops in the form of an in-app notification and an email. They can then jump straight to that pin and make the purchase."[47]
In early May 2012, the site added automatic attribution of authors on images originating from Flickr, Behance, YouTube and Vimeo. Automatic attribution was also added for Pins from sites mirroring content on Flickr. At the same time Flickr added a Pin shortcut to its share option menu to users who have not opted out of sharing their images.[93]
For any dispute you have with Pinterest, you agree to first contact us and attempt to resolve the dispute with us informally. If we need to contact you, we will do so at the email address associated with your Business Account. If Pinterest has not been able to resolve the dispute with you informally, we each agree to resolve any claim, dispute or controversy (excluding claims for injunctive or other equitable relief) arising out of or in connection with or relating to these Terms through binding arbitration or (for qualifying claims) in small claims court.
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